COMPLETE
DESIGN SERVICE

Our team of designers can help you to design any marketing materials or office stationery you may require. We also have great experience working with companies on brand identity and logo design.

5 things to consider

when designing a new brochure or booklet.

1. Who is your target customer ?

If you have a clear picture of who your target customer is you will be able to tailor the design to make it attractive to them. Consider things like age profiles, gender, what business sectors your customers are in, where are they located, what product features and benefits are they looking for.

2. What size brochure or booklet would you like to use ?

When starting off the 6 page DL size may be the best option from a cost point of view. 4 page and 8 page A5 and A4 sizes are also popular. We can give you quotes for a range of sizes and quantities so you can decide which option is best for your budget.

3. What images and photographs should be included ?

Remember pictures tell a thousand words. Have you got good images to tell your story? Do you have a good photo for the front cover ? Do you need to have new photos taken or can you use stock photography from websites like www.istockphoto.com and www.shutterstock.com. Have you got illustrations or graphs to help explain more technical products and services.

4. What text do you need to include in the brochure or booklet ?

It is important that you set aside time to write the copy that needs to be included in the brochure or booklet. Give it some structure starting with the front cover and ending with the last page. List the headings for the main areas to be covered like company profile, products, services, contact details, testimonials and pricing. Remember you need to write the copy with your target audience in mind so keep it as simple or technical as is appropriate.

5. Who are your main competitors ?

Try to get copies of your competitors brochures and also conduct a detailed review or their websites. What features and benefits do they focus on, what images do they use and how can you design your brochure or booklet to be clearly different. Our designers have great experience with this process and can guide you in the right direction.

Arrange a consultation with one of our Design Team

We know from experience that design projects can often seem dauting to customers. You will have your own personal ideas of what you require. We encourage you to talk directly to one of our design team so we can understand your project brief. We will then respond with a quotation and recommendations for options we think you should consider.

CONTACT US

26/27 Upper Pembroke Street, Dublin 2  D02X361

T: 01 286 3330 | M: 086 606 9274
E: krafferty@kprint.ie

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