How Do I Reach My Clients If They’re Not Office Based
Reaching out to clients is essential for any business, but what if your clients are not office-based? How can you reach them and promote your services? Direct mail via old-school printed marketing might be the answer.
Read on to learn more about direct mail and how it can help you reach your clients, even if they’re not office-based. It’s something that we at Kprint feel passionately about. Sometimes seen as ineffective in this world of digital communications, in our experience a piece of personalised printed marketing collateral can be incredibly effective.
How The Pandemic Has Changed The Way We Communicate
The world has changed so much in the last few years it’s hard to put into words what that’s done for business communications. We’re now more reliant on digital communication, such as email and video conferencing, and less likely to meet in person. We now accept a pdf onscreen rather than a brochure in the post. The change in how we communicate in the last few years has been phenomenal, and it has had its cycles. Initially we stopped all printed communications afraid of touching something that had come through the post. Slowly we found the balance between screen and print, but it’s taken time.
There has been a recent shift back to physical communication, as people have become more aware of the importance of human contact. This has been reflected in the increased use of direct mail. In the current post covid world people are looking for ways to connect with others in a more personal way.
What Is Direct Mail?
Direct mail is a type of direct marketing that involves sending promotional material, such as brochures or personalised letters or fliers, to potential customers through the post.
Direct mail can be an effective way to reach your target audience, as it allows you to send a personalized message that is more likely to catch their attention than digital communication
How Can I Use Direct Mail To Reach My Clients?
If you’re looking for a way to reach your clients that is both personal and effective, direct mail is a great option.
There are a few things to keep in mind when using direct mail to reach your clients:
Make sure your direct mail piece is targeted to the right audience. This means that you should segment your list so that you only send direct mail to those who are likely to be interested in your product or service.
Keep your direct mail piece short and to the point. No one wants to read a long, rambling message, so make sure you get your point across quickly and clearly and preferably in an engaging way, if you can make someone smile and interact with your piece they are already thinking of you in a positive way
Include a call to action. What do you want your recipients to do after they receive your direct mail piece? Make sure you include a clear call to action so that they know what you want them to do for example order stationery, get a quote for a brochure etc.
Follow up. Once you’ve sent your direct mail piece, make sure you follow up to ensure that your message was received and to answer any questions they may have. Small targeted lists are the most effective.
Why Print Media Is An Effective Marketing Tool
Print media like brochures, direct mail, and flyers are often overlooked in favour of digital marketing tools like email and social media.
However, print media can be an effective marketing tool because it is tangible, personal, and can be easily shared.
Tangible: Print media is a physical object that your customers can hold in their hands. This makes it more likely to catch their attention than digital communication, which can be easily ignored.
Personal: Print media allows you to personalise your message tailor it to the clients needs, or even integrate their name or details throughout the piece.
Easily Shared: Print media is easy to share with others. If your customers like what they see, they can easily pass it along to their friends and family.
In this digital age you can stand out by using printed marketing material. Some clients simply prefer a tangible piece of direct mail to digital communication. It is a direct touchpoint between you and your customer – a physical link. In a world where so much of our contact is virtual, there is a huge appreciation for the personal touch.