What’s Trending in Design for Print
Yes, you read that right, design for print is just like any other design field, we have trends too. By keeping up with the latest trends, you can ensure that your printed materials (like brochures and catalogues) look modern and professional.
In this article, we’ll take a look at some of the biggest current design for print trends.
1. Colorful Minimalism
Minimalism has been a popular design trend for a few years, but it shows no signs of slowing down. In 2022, we have seen an increase in colourful minimalism – meaning that designers are using more bold colours to create a simple and impactful look.
One great way to achieve this look is by using bright pops of colour against a white or black background. This can create a really striking effect and is perfect for businesses that want to make a strong impression on their brochures.
2. Y2K-Inspired Designs
If you were around in the late 1990s and early 2000s, you’ll probably remember the Y2K craze. This was the time when print designers incorporated lots of futuristic elements into their work in preparation for the year 2000.
Currently we are seeing a resurgence of Y2K-inspired designs. This means a lot of crude interfaces, bubblegum pinks and blues, and low poly CGI. These retro designs can be really fun and eye-catching and are perfect for businesses that want to stand out from the crowd. Think fantastic display graphics or exhibition stands, you have to be brave but this one really packs a punch
3. Vintage Typography
Vintage typography has been gaining popularity for a while now, and it doesn’t show any signs of going away anytime soon. This year we have seen see even more vintage-inspired designs, with designers using more classic fonts and styles, as well as incorporating vintage patterns and illustrations into their work. This can give your materials a really retro feel.
4. Layered Type and Photography
We’ll also see a lot of layered type and photography later this year. This involves combining different fonts and images to create an interesting, eye-catching look.
This trend is perfect for businesses that want to add a bit of personality to their materials. By combining different elements, you can create a design that’s truly unique. Using a vintage font with a modern image on your brochure can really put your stamp on things.
5. Parametric Patterns
Another really popular current print trend is parametric patterns. This trend involves using geometric shapes and lines to create intricate patterns.
Parametric patterns can be used in a variety of ways, from creating background textures to adding interest to an otherwise simple design. They’re perfect if you want to add a bit of flair to your printed materials, like business cards and flyers.
These are just a few of the print trends that we’re noticing here in K Print. Our designers are constantly keeping track of what’s hot… we can’t stop them! You may think, current trends aren’t for us because we have brand guidelines and we know who we are. Keep your brand flexible, you can have guidelines and still embrace what’s happening now, it will make your brand feel current and alive.
So if you’re looking to print brochures, direct mail, or other marketing materials, be sure to keep these trends in mind. But use them wisely, you want to be a trendsetter and remembered for all the right reasons….and of course always contact Kprint for your print requirements.